http://www.bbc.co.uk/news/business-16627167
'....The name Kodak has been synonymous with the world of cameras since the firm was founded by George Eastman in the 19th Century.
His vision to keep Kodak at the forefront of photography by the masses has seen its peaks and troughs.
George Eastman saw Kodak take off after pioneering roll film in 1886 - an alternative to cumbersome photographic plates normally only developed by chemists and specialists.
The opaque backing paper allowed roll film to be loaded in daylight. It is typically printed with frame number markings which can be viewed through a small red window at the rear of the camera.
It allowed people to carry around films without their exposure to daylight affecting their use.....'
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